I found these figures in my inbox yesterday and it scared the hell out of me....
A recent survey of UK PR agencies concluded that almost 80 % have no social media services. According to a study of 100 major PR firms 79% have not yet developed online PR and social media services. And half of those that did get the 'clue' are based in London, says the Media report. 28% of the London based PR firms offer Internet PR services and 14% of them blog.
Well firstly it's important to understand what a Blog is. Here's a definition "Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs often reflect the personality of the author".
Things have moved on and now that definition can read "as a publicly accessible personal journal for an individual or business that reflect the field of expertise or nature of trading" as more and more companies begin to realise the potential of an online 'journal'.
One thing I do hear a lot of is comments like "I wouldn't know what to blog about" or "I never have time for blogging".
Here are some handy topics you could be blogging about right now. Bloggers cramp? Here are some blogging ideas to get you started. You'll be amazed how much content you alread have.
I've posted the tips over on our Blog. I know there are loads more tips but I had to start somewhere and assume the businesses/individuals reading wouldn't have a blog at all. Please feel free to add your own tips/experience/advice in comments there or here.
Here's the link - http://purple13.blogspot.com/2008/08/blogs-for-business-business-blogging.html
