Genius Ecclestone: turning a mugging into an opportunity!

Posted on December 8th, 2010 by Jim

It’s been a while coffee smellers but reading this triggered my first post for a while and got me thinking.

On November 25th 2010, when F1 boss Bernie Ecclestone got mugged and beaten in London the media didn’t make a song and dance of it. And nor did Bernie, despite being beaten unconscious and suffering some fairly significant bruising.

Not many would find a business opportunity in a mugging, but if anyone could it’s going to be veteran hustler Bernie. And he has. The photo below shows Bernie’s impressive injuries, sustained when muggers beat him and ripped his Hublot watch from his wrist outside the F1 offices in London. And it’s the Hublot connection – an F1 sponsor, no less – which has enabled Bernie to cash-in on his mugging.

The battered n bruised image now forms part of a Hublot advert with the strapline “See what people will do for a Hublot.” attached to it.


Bernie Ecclestone – master of opportunity? I think so. Any other examples of turning a negative into a positive are welcomed here. Cheers!

5 Responses to “Genius Ecclestone: turning a mugging into an opportunity!”

  1. Welcome back!! This is a great post. This was quite a clever way to turn an extremely negative situation into a fantastic money making opportunity. What an opportunity for advertising.
    .-= ClinicallyClueless´s last blog ..For Me- Its Not Christmas Until =-.

  2. Hi Jim – long time no hear.

    For some reason it reminded me of that line from Star Trek 3 film where Kirk & crew have just self-destructed the Enterprise (sniff sniff) and stand watching it soar in flames above them from the Genesis planet below.

    “turn death into a fighting chance to live”.

    I think next time I’d hand over the watch straightaway though Bernie. (sorry to hear by the way – hope you’re recovered?).

    .-= Jonathan Crouch´s last blog ..Christmas top 5 – Number 4 =-.

  3. O'DB says:

    missed this story.

    BE looks a mess, took quite a beating but spinning the attack into an advertising opportunity gives some silver lining to the cloud that rained punches on him.

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