It’s been a while coffee smellers but reading this triggered my first post for a while and got me thinking.
On November 25th 2010, when F1 boss Bernie Ecclestone got mugged and beaten in London the media didn’t make a song and dance of it. And nor did Bernie, despite being beaten unconscious and suffering some fairly significant bruising.
Not many would find a business opportunity in a mugging, but if anyone could it’s going to be veteran hustler Bernie. And he has. The photo below shows Bernie’s impressive injuries, sustained when muggers beat him and ripped his Hublot watch from his wrist outside the F1 offices in London. And it’s the Hublot connection – an F1 sponsor, no less – which has enabled Bernie to cash-in on his mugging.
The battered n bruised image now forms part of a Hublot advert with the strapline “See what people will do for a Hublot.” attached to it.
Bernie Ecclestone – master of opportunity? I think so. Any other examples of turning a negative into a positive are welcomed here. Cheers!