Ever had one of those ‘ I’d rather be doing something else moments’?
Heineken did exactly that to 1,000 football loving males in Italy and it worked a treat:
What would you rather be doing right here, right now? Do tell….
GO! Smell this ingenious advert from Heineken
Posted on May 10th, 2010 by Jim
Here’s one!
Rather than dreaming of where I’d rather be — watching the champions league final on my new sofa with beers and mates, chilling by the pool sipping cocktails with my girlfriend on our upcoming holiday, etc. etc., — I’d rather be… just right here, right now!
As the song Everything by Lifehouse puts it,
Would you tell me how could it be. Any better than this.
After all, what are we looking for when we look “forward” but a moment when we will be…in the moment!
Sweet – thanks for sharing Irishcoffee!
Haha! Quality!
I’m not surprised they didn’t try it with an English audience though. Can you imagine trying to get them to concert?
‘Hiya love, I’ve got some tickets on Weds night for a poetry verses classical music concert’.
‘Really? Best give your mum a call then’
End of.
Yup – dog house all round, those spineless Italians eh!