Hi from Dubai. The world is flat thanks to super brands like Emirates AirlinesAggressive marketing has meant their logo is featured on some of THE sporting brands of the world.
Take Arsenal Football club who have recently opened up a soccer school here:
One way for kids to get active and have fun!
One definition of emirates I’d heard recently was:
English Management, Indian Run, Arabs Takes Extra Salary (E.M.I.R.A.T.E.S)
Harsh but fair? Comments on superbrand airlines welcomed right here! Whatever next, trips to into space?